Behind the

The adventure began back in 1977, with a simple idea: to transform the otherwise mundane experience of taking a bath into a moment of pure, unadulterated bliss. BainUltra’s invention of the air-jet bath revolutionized the concept of hydrotherapy and established a new set of industry standards that still stand today.

The makers of BainUltra products share an unfaltering passion for seeking out innovative solutions and exclusive, game-changing concepts to help you turn your bathroom into an oasis of serenity and well-being.

At BainUltra, designing and manufacturing state-of-the-art products that constantly captivate and delight our customers is what we do every day. But at our core, what we’re really about is bringing the combined benefits of our therapies and bathtubs to you, so can unwind, de-stress and enjoy some well-deserved “me time."


Henry Brunelle



I always dreamed of helping people reconnect with their inner selves, with their environment and with the individuals closest to them so they could achieve a better quality of life. The therapeutic benefits of our designs and our products in terms of relaxation and overall health and well-being have been key to bringing this vision to life.

Backed by our amazing team, we constantly seek out new and innovative ways to keep building on this momentum and provide a rich, meaningful experience that everyone can enjoy.


Henry Brunelle


Elaine Drolet


Chief Executive Officer

Putting people at the heart of our business is the secret to our enduring success. This means developing a structure and policies that foster a sense of engagement and intrapreneurship across our organization. At BainUltra, we embrace what is known as a “chaordic” approach to management – one that balances structure with agility. As a result, we can adapt our practices to keep pace with the needs of the people who are the lifeblood of our company.

Every year, we invest an average of 2.5% of our payroll in training. And we are committed to updating our employees on the state of our business at regular intervals. Yes, we all work very hard, but we all know the importance of taking the time to enjoy ourselves as we roll up our sleeves.

We strive to give life to our vision by working constantly to bring our actions even closer in line with our aspirations for our employees. For us, this is the path to outstanding quality and the reputation that comes with it.


Elaine Drolet


Louis Gendreau


Director of Innovation

At BainUltra, every innovation is inspired by the people whose lives it will touch. This is the spark that fuels our intuition and fires our imagination. It’s what drives us to create spaces that transcend art to become full multisensory experiences. Innovation is about more than just products for us. It is the very essence and signature of what we do at BainUltra. These elements are what allow us to work toward our goals and leverage the resulting opportunities.

It takes a seasoned team of researchers who are passionate about relaxation, health and well-being to create products that appeal to consumers and to carefully position and breathe life into our collections. They draw on the know-how of experts from various spheres of basic and applied research in natural science, physics, materials technology, design, sociology and anthropology. It is this very commingling of ideas and resources that helps shape our product development efforts.

It gives me great pleasure to be a part of this wonderful adventure to help people master the art of living and bring relaxation, health and well-being into their lives each and every day.


Louis Genreau